The Gravity Forms Zoho CRM Add-On allows you to quickly integrate your WordPress forms with Zoho's CRM. Zoho CRM gives you a 360-degree view of your sales cycle and pipeline. Seamless Integration Quickly and easily integrate with Zoho CRM when a form on your WordPress site is submitted. Create Zoho CRM Contacts Create a contact and send it to Zoho CRM when a WordPress form is submitted. Update Zoho CRM Contacts Update an existing contact in Zoho CRM when a form is submitted. Create Zoho CRM Sales Leads Create new sales leads in Zoho CRM when your form is submitted and assign it to the newly created contact. Conditional Logic As with all of Gravity Forms Add-Ons, use the Zoho CRM Add-on supports built-in Conditional Logic to only send data to Zoho CRM when you want to!